PETRONAS Syntium takes the track into the EDEKA’ stores
From the track to the road, driving through the supermarket: PETRONAS Syntium with °CoolTechTM is by now available on the shelves of 30 selected top EDEKA stores in South and West of Germany. The launch of the first retail sale of PETRONAS Syntium has been announced and celebrated, during a special event taking place on July 24th at the Edeka E-center in Stuttgart-Feuerbach.
Special guest was Valtteri Bottas, Formula 1 driver of the Mercedes-AMG PETRONAS Motorsport Team, who joined to the visitors coming for a really enjoyable and engaging event.
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Managing the high temperatures in the car is a big part of the performance on track and PETRONAS play a massive part in this. Keeping the inner cool is important for both the driver and the car, aiming for the podium. PETRONAS gives us performance, of course, but also reliability which the key in the long term.
Valtteri Bottas
Formula 1 driver of the Mercedes-AMG PETRONAS Motorsport Team
Face to face with the champion
The PETRONAS Syntium Retail Launch has been opened by Valtteri Bottas. The F1 champion, firstly, answered to some questions by the German anchorman Martin Kloss. Then, he gave himself to all the fans crowded the EDEKA E-center in Stuttgart-Feuerbach for signing autographs.
Get the sports track feeling
Who would not like to be a motorsport champion for a moment? Some lucky visitors, attending to the "PETRONAS Syntium Retail Launch - Valtteri Bottas at Stuttgart" event could catch this opportunity and proved themselves, driving an electric go-kart on the parking deck set just on the rooftop of the EDEKA E-center. Bottas himself, who started as a child his motorsport carrier in go-kart competitions, commented the first race.
Born for the track, grown for the everyday roads
PETRONAS Syntium: a joint evolution with Mercedes-AMG
Designed for the high-powered cars equipped by the last generation of petrol or Diesel engines and developed together with long-time partner such as Formula 1 Mercedes-AMG Motorsport Team and some of the biggest carmakers, PETRONAS Syntium with °CoolTech™ is an ultra-low viscosity motor oil, bringing the latest “track to road technology” in the most advanced engine lubricants to-date. The development of PETRONAS Syntium has been based on the same technology engineered to satisfy the needs of Formula 1 Mercedes-AMG Motorsport Team, providing a lubricant that can ensure the downsized engine can optimally perform without any risk of breakdown due by the increasing heat.
The innovative °CoolTech™ formulation has been engineered to protect the engine by excessive heat build-up out. This serious and often underestimated condition, caused by modern-day driving conditions regardless of the weather conditions, can damage the engine, reducing the parts’ life and accelerating the oil breakdown too. PETRONAS Syntium with °CoolTech™ contributes to avoid the problem and also improves the efficiency of the best performances, delivering fuel economy and enabling CO2 emissions reduction.
The oil topping begins into the EDEKA’s top stores
The brand-new partnership between PLI and the most important Large-Scale Organized Distribution (LOD) trade in Germany makes the benefits in using PETRONAS Syntium now widely available for purchase to all the EDEKA’s customers: a huge opportunity for the German customers that, in the current testing phase of the project, can find PETRONAS Syntium into 30 selected EDEKA stores in the formulations 7000 E 0W30, 5000 XS 5W30, 3000 E 5W40 e 800 EU 10W40.
