PETRONAS Lubricants International (PLI) introduced the new PETRONAS Urania, its flagship range of lubricants for commercial vehicles. Designed to address the evolving landscape of the on-road transport industry, the enhanced product line is backed by the company’s proprietary StrongTech™ technology and solidifies PETRONAS Lubricants International’s position as the trusted partner for today’s owner-drivers, fleet managers, and mechanics.
PLI continues to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance.
PLI Regional Managing Director EMEA, Giuseppe Pedretti said, “Transportation and logistics are changing fast. From stricter emissions regulations to the rise of second-hand fleets and OEM-owned service models, the transport experts of today requires lubricant partner that can be trusted to collaborate and provide counsel on the best strategies for fleet maintenance. By launching PETRONAS Urania as a dependable, high-performance solutions tailored for real-world challenges, we reaffirm our role as an enabler for sustainable growth that’s trusted every mile.”
Powered by StrongTech™ technology, PETRONAS Urania strengthens the oil structure for longer drain intervals, improved fuel economy, enhanced engine protection and maximised uptime.
In conjunction with the launch, on 20 July, PETRONAS Urania hosted the Trusted Every Mile event at the AREA 103 – A2 Highway (KM103 Almadrones, Guadalajara – Madrid Direction), showcasing various activation pop-up booths that emulate the pre-journey preparation of truck drivers, including light physical activities and grooming sessions. This is in line with PETRONAS Urania’s brand promise in ensuring truck drivers are equipped to face every challenge on the road ahead.
Krystian Calka, a truck driver from Poland said, “This experience is a much-needed break from long days at the wheel that leave me needing to recharge. Together with the technical expertise and reliability PETRONAS Urania demonstrates on the product side, I appreciate that the team took time to understand what we really need on the road.”
The launch also includes a new brand identity, simplified product navigation, and an emphasis on value-added support services.
What’s new with PETRONAS Urania:
- Advanced technology: Selected products are now powered by StrongTech™, PLI’s advanced additive system for longer oil life, engine protection and cleanliness.
- Simplicity in selection: Streamlined product range and improved labelling help fleet owners and owner-drivers quickly identify the right solution.
- Future-ready compatibility: Designed to meet current and emerging emissions standards, including Euro 6 and beyond.
- Customer-centric value: Addresses common challenges such as fuel economy, downtime reduction, and vehicle durability across a wide variety of vehicle ages and fleet types.
- Streamlined LCV Portfolio: New compact range, consisting of 5 products in 3 different viscosities compatible with a wide range of OEMs; a low SAPs formulation with tailored benefits for each LCV tier.
PETRONAS Urania reaffirms PLI’s commitment to innovation, sustainability, and the evolving needs of the on-road transport and logistics industry. This launch builds on decades of expertise and industry partnership, anchored in PETRONAS’ proven legacy of delivering innovation – from Formula One racetracks to the toughest long-haul roads.
For more information, please visit: https://uk.pli-petronas.com/en-gb/brands/petronas-urania
